In 2003, Prevent Child Abuse America contracted with the FrameWorks Institute to determine how the public thinks about child abuse and neglect, and to develop communications strategies that will eventually increase support for, and understanding of, prevention.
We found that a major barrier to talking about prevention in a meaningful way is the public’s current understanding of child abuse as extreme, dramatic, intentional and criminal. In this scenario, there is little room for many of the preventive programs and services for which we seek support. Thus, in communicating about child abuse and its prevention -- particularly during Child Abuse Prevention(CAP) Month – there are some general guidelines that advocates for our issue can consider while
talking about child abuse. It is our hope that with such messaging, we as a field will be able to slowly turn public opinion and understanding toward a more preventive angle and away from believing that child abuse can only be solved by reporting it and punishing those responsible.
For more information click the below link:
http://www.preventchildabuse.org/publications/cap/downloads/CAPMonthTips.pdf
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